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The Vietnamization of Bush's Vacation
By FRANK RICH

ANOTHER week in Iraq, another light at the end of the tunnel. On Monday President Bush saluted the Iraqis for "completing work on a democratic constitution" even as the process was breaking down yet again. But was anyone even listening to his latest premature celebration?

..two conservative Republicans - actually talking about Iraq instead of Ms. Sheehan, unlike the rest of their breed - stepped up to fill this enormous vacuum: Chuck Hagel and Henry Kissinger. Both pointedly invoked Vietnam, the war that forged their political careers. Their timing, like Ms. Sheehan's, was impeccable. Last week Mr. Bush started saying that the best way to honor the dead would be to "finish the task they gave their lives for" - a dangerous rationale that, as David Halberstam points out, was heard as early as 1963 in Vietnam, when American casualties in that fiasco were still inching toward 100.

..As the retired Gen. Barry McCaffrey reported to the Senate, the National Guard is "in the stage of meltdown and in 24 months we'll be coming apart." At the Army, according to The Los Angeles Times, officials are now predicting an even worse shortfall of recruits in 2006 than in 2005. The Leo Burnett advertising agency has been handed $350 million for a recruitment campaign that avoids any mention of Iraq.

..IN the new pitch there are no mushroom clouds. Instead we get McCarthyesque rhetoric accusing critics of being soft on the war on terrorism, which the Iraq adventure has itself undermined. Before anyone dare say Vietnam, the president, Dick Cheney and Donald Rumsfeld drag in the historian David McCullough and liken 2005 in Iraq to 1776 in America - and, by implication, the original George W. to ours. Before you know it, Ahmad Chalabi will be rehabilitated as Ben Franklin.

..Among Washington's Democrats, the only one with a clue seems to be Russell Feingold, the Wisconsin senator who this month proposed setting a "target date" (as opposed to a deadline) for getting out. Mr. Feingold also made the crucial observation that "the president has presented us with a false choice": either "stay the course" or "cut and run." That false choice, in which Mr. Bush pretends that the only alternative to his reckless conduct of the war is Ms. Sheehan's equally apocalyptic retreat, is used to snuff out any legitimate debate. There are in fact plenty of other choices echoing about, from variations on Mr. Feingold's timetable theme to buying off the Sunni insurgents.

The marketing campaign will crescendo in two weeks, on the anniversary of 9/11, when a Defense Department "Freedom Walk" will trek from the site of the Pentagon attack through Arlington National Cemetery to a country music concert on the Mall. There the false linkage of Iraq to 9/11 will be hammered in once more, this time with a beat: Clint Black will sing "I Raq and Roll," a ditty whose lyrics focus on Saddam, not the Islamic radicals who actually attacked America. Lest any propaganda opportunity be missed, Arlington's gravestones are being branded with the Pentagon's slogans for military campaigns, like Operation Iraqi Freedom, The Associated Press reported last week - a historic first. If only the administration had thought of doing the same on the fallen's coffins, it might have allowed photographs.

http://www.nytimes.com/2005/08/28/opinion/28rich.html