12.12.2005

At least thet are willing to admit it...

WIBA sells name of its newsroom to a business

It's been done with stadiums, pools and concert halls. Now, in an unusual move, Madison's WIBA radio station has sold the naming rights to its newsroom.

Beginning Jan. 1, the WIBA newsroom will be called the Amcore Bank News Center.

"This simply means they get 'name branding' with the description of the news center on air," confirmed Jeff Tyler, vice president of Clear Channel Radio-Madison, which owns WIBA-AM 1310 and FM 101.5. "What listeners will hear on air is something like, 'Now from the Amcore Bank News Center, here's WIBA's Jennifer Miller.'• "


...

Kelly McBride, a journalism ethics trainer for the Poynter Institute in St. Petersburg, Fla., opposed the plan. "The idea is that a newsroom is an advocate for the public," McBride said. "It's Madison's news, not Amcore's news. If you
have corporate branding, that is going to taint the whole product as a marketing
product."

1 comment:

Anonymous said...

Если вы любитель онлайн казино 2020 года то, [url=https://bbl-company.ru/]оприходование бесплатного товара[/url], вероятно, заметили, что онлайн-казино приобрели популярность в последние годы. Онлайн-казино дает игроку возможность играть во все свои любимые игры дома и вдали от своего компьютера или даже смартфона. На этой странице вы найдете плюсы и минусы онлайн-казино, а также казино в России, которые лицензированы и позволяют вам наслаждаться магией и бонусами казино, не предлагаемыми реальными казино.